One advantage of being freelance copywriters is that you get to do a bit of everything. So, when clients ask, for example, “Have you written jokes that are printed on the undersides of bottle caps?” you can answer in the affirmative.
The real advantage of this experience (and we have 20 years of it between the two of us) is not the specific things we’ve written but the versatility we’ve gained. We know how to ask the right questions, collaborate with internal and external stakeholders, and get the work done fast. And, between the two of us, we can produce anything from technical white papers to attention-grabbing insanity. You’ll see a bit of both and things between on this site—don’t let it unnerve you. Matt won’t wear a propeller beanie to meetings with engineers, and Tamara won’t talk about statistics to the marketing manager of your lingerie department. Unless that’s your thing—like I said, we’re versatile.