Seattle interactive pioneers ZAAZ hired us as copywriters for the big launch of Microsoft Office for Mac into the social media space, coinciding with Macworld 2010 in San Francisco. We ended up helping with the content strategy surrounding the campaign, as well. This successful collaboration garnered Office for Mac more than 23,000 followers on twitter, giving the Mac Office business unit a vital channel for conversing with customers.
The campaign gave personalities to each Office for Mac product, including their own twitter feeds, Facebook accounts, and viral videos. We wrote twitter feeds, blog posts, Facebook profiles, and landing page content to support the campaign.
Here’s a sample blog post from Microsoft Office Excel for Mac. Take it away, Excel!
Looking forward to meeting and counting you all
While I am normally purely content to work behind the scenes, I will gain a great deal of satisfaction from meeting in person you, my beloved architects, artists, designers, filmmakers, music producers, business people, and “other” at MacWorld 2010. (Note that this list is not exhaustive; I used sorting and filtering to winnow it to a reasonable size.) Do not be afraid to approach me, even if you are not a “numbers person.” You will find that I am quite friendly and ready to “show the love” in convenient tabular or graphic form. Additionally, I will have some good swag. See you there!
Part of the fun was working with Wexley School for Girls, the lead agency on the campaign and one known for attention-grabbing stunts. One of our key contributions was to support Wexley’s wacky stuff with useful content that would keep users coming back such as links to how-to content on the main Office for Mac site. It turned out to be a sweet spot for us, since we can comfortably combine technical know-how with zesty creative.
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