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	<title>Smartmouth LLC &#187; Social Media</title>
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	<description>Matt Fontaine &#124; Seattle marketing and technical writer &#124; 206-661-2306</description>
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		<title>Microsoft Office for Mac social media campaign: copywriting and content strategy</title>
		<link>http://www.thinksmartmouth.com/2010/03/18/office-for-mac-copywriting/</link>
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		<pubDate>Thu, 18 Mar 2010 20:14:54 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
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		<description><![CDATA[Seattle interactive pioneers ZAAZ hired us as copywriters for the big launch of Microsoft Office for Mac into the social media space, coinciding with Macworld 2010 in San Francisco. We ended up helping with the content strategy surrounding the campaign, as well. This successful collaboration garnered Office for Mac more than 23,000 followers on twitter, [...]]]></description>
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