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	<title>Smartmouth LLC</title>
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	<link>http://www.thinksmartmouth.com</link>
	<description>Matt Fontaine &#124; Seattle marketing and technical writer &#124; 206-661-2306</description>
	<lastBuildDate>Wed, 14 Dec 2011 00:02:38 +0000</lastBuildDate>
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		<title>Stick figures answer the burning question: what is SQL Azure?</title>
		<link>http://www.thinksmartmouth.com/2011/09/16/stick-figures-answer-the-burning-question-what-is-sql-azure/</link>
		<comments>http://www.thinksmartmouth.com/2011/09/16/stick-figures-answer-the-burning-question-what-is-sql-azure/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 19:36:31 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Work]]></category>

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		<description><![CDATA[Here&#8217;s a fun video I wrote a while back (one of a 3-part series on Windows Azure) that communicates a complex topic as simply as possible.]]></description>
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		<title>The Highbury</title>
		<link>http://www.thinksmartmouth.com/2010/09/20/the-highbury/</link>
		<comments>http://www.thinksmartmouth.com/2010/09/20/the-highbury/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 20:24:18 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
				<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Web]]></category>

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		<description><![CDATA[We just finished writing a tagline and Web copy for The Highbury, upcoming Capitol Hill residences for the sophisticated urbanite (or the urban sophisticate, take your pick). Check it out!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Of Bras and Caesar Salads</title>
		<link>http://www.thinksmartmouth.com/2010/05/06/of-bras-and-caesar-salads/</link>
		<comments>http://www.thinksmartmouth.com/2010/05/06/of-bras-and-caesar-salads/#comments</comments>
		<pubDate>Thu, 06 May 2010 00:31:31 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Work]]></category>

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		<description><![CDATA[An oldie but goodie&#8211;Tamara&#8217;s intriguing copy from the Fall 2001 Nordstrom catalog. Like nearly every other useful piece of information I possess, I learned about the expert bra fitting service Nordstrom offers while eating a Caesar salad with my best friend. &#8220;All those years I thought I was a B cup,&#8221; she whispered. &#8220;I was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>God Bless America, indeed.</title>
		<link>http://www.thinksmartmouth.com/2010/04/22/god-bless-america-indeed/</link>
		<comments>http://www.thinksmartmouth.com/2010/04/22/god-bless-america-indeed/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 23:58:43 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
				<category><![CDATA[Folderol]]></category>

		<guid isPermaLink="false">http://www.thinksmartmouth.com/?p=87</guid>
		<description><![CDATA[The best part is that they still have their Christmas lights up.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Have you forgotten something?</title>
		<link>http://www.thinksmartmouth.com/2010/04/22/have-you-forgotten-something/</link>
		<comments>http://www.thinksmartmouth.com/2010/04/22/have-you-forgotten-something/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 23:51:47 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
				<category><![CDATA[Folderol]]></category>

		<guid isPermaLink="false">http://www.thinksmartmouth.com/?p=81</guid>
		<description><![CDATA[Our post office here in Skyway.  Too poor to buy an A.]]></description>
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		<title>World&#8217;s Greatest Tagline</title>
		<link>http://www.thinksmartmouth.com/2010/04/22/worlds-greatest-tagline/</link>
		<comments>http://www.thinksmartmouth.com/2010/04/22/worlds-greatest-tagline/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 23:47:06 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
				<category><![CDATA[Folderol]]></category>

		<guid isPermaLink="false">http://www.thinksmartmouth.com/?p=78</guid>
		<description><![CDATA[The only way to be sure.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Copywriting for Clark Nuber, prestigious Northwest accounting firm</title>
		<link>http://www.thinksmartmouth.com/2010/04/06/accounting-firm-copywriting/</link>
		<comments>http://www.thinksmartmouth.com/2010/04/06/accounting-firm-copywriting/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 17:31:56 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
				<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Work]]></category>

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		<description><![CDATA[Clark Nuber isn&#8217;t your ordinary accounting firm. They&#8217;re known for long-term partnerships with their clients&#8211;mostly not-for-profits, closely held businesses, and high-net-worth individuals. Teaming with Clark Nuber&#8217;s chosen design firm, we crafted copy that captured the firm&#8217;s distinctive personality while still communicating professionalism and the weight of experience. Visit the site here. Check out the balance [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Copywriting and taglines for Kazi, a cosmo in a bottle</title>
		<link>http://www.thinksmartmouth.com/2010/03/23/kazi-cocktail-in-a-bottle-from-widmer-bros/</link>
		<comments>http://www.thinksmartmouth.com/2010/03/23/kazi-cocktail-in-a-bottle-from-widmer-bros/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 04:56:21 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
				<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[tagline]]></category>

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		<description><![CDATA[Hornall Anderson brought us on as writers on this cutting-edge, good-time beverage brand: a bottled macho cosmo. We did a tagline (&#8220;Liquid Entertainment&#8221;), package and POS copy, and sassy pick-up lines under the cap for a added pizzazz. The packaging won a Silver Addy in 2003. See package insert copy in this PDF.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Microsoft Office for Mac social media campaign: copywriting and content strategy</title>
		<link>http://www.thinksmartmouth.com/2010/03/18/office-for-mac-copywriting/</link>
		<comments>http://www.thinksmartmouth.com/2010/03/18/office-for-mac-copywriting/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 20:14:54 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web content]]></category>

		<guid isPermaLink="false">http://thinksmartmouth.com/?p=14</guid>
		<description><![CDATA[Seattle interactive pioneers ZAAZ hired us as copywriters for the big launch of Microsoft Office for Mac into the social media space, coinciding with Macworld 2010 in San Francisco. We ended up helping with the content strategy surrounding the campaign, as well. This successful collaboration garnered Office for Mac more than 23,000 followers on twitter, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Let&#8217;s make copywriting magic together</title>
		<link>http://www.thinksmartmouth.com/2010/03/16/between-the-two-of-us/</link>
		<comments>http://www.thinksmartmouth.com/2010/03/16/between-the-two-of-us/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 12:03:25 +0000</pubDate>
		<dc:creator>smartmouthpro</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://thinksmartmouth.com/?p=1</guid>
		<description><![CDATA[One advantage of being freelance copywriters is that you get to do a bit of everything. So, when clients ask, for example, &#8220;Have you written jokes that are printed on the undersides of  bottle caps?&#8221; you can answer in the affirmative. The real advantage of this experience (and we have 20 years of it between [...]]]></description>
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		<slash:comments>2</slash:comments>
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